MEASURING THE ATTRACTIVENESS OF PROPERTY ISSUERS: AN EMPIRICAL  STUDY OF FACTORS DETERMINING COMPANY VALUE (2021-2024)

Novita Wulandari; R Taufik Hidayat; Dian Widiyati

doi:10.59806/jaatb.v4i2.634

Penulis

Novita Wulandari Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Tri Bhakti, Bekasi, Indonesia
R Taufik Hidayat Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Tri Bhakti, Bekasi, Indonesia
Dian Widiyati Department of Accounting, Universitas Pamulang, Tangerang Selatan, Indonesia

DOI:

https://doi.org/10.59806/jaatb.v4i2.634

Kata Kunci:

Company Growth, Liquidity, Company Size, Profitability, Company Value

Abstrak

Abstract: This study aims to determine the effect of Company Growth, Liquidity, Company Size and Profitability on Firm Value.

Purpose: This study uses quantitative data, the sample in this study were Property & Real Estate sector companies listed on the Indonesia Stock Exchange in the 2021-2024 period, totaling 44 companies. The analysis technique used to test the hypothesis is multiple regression analysis using Eviews 9 software.

Findings: The results of this study indicate that the Company Growth
variable has a positive and statistically significant effect on Firm Value, Liquidity has a negative and statistically insignificant effect on Firm Value, Company Size has a negative and statistically significant effect on Firm Value, Profitability has a positive and statistically insignificant effect on Firm Value.

Originality/value: This study discusses Company Value and other factors such as Company Growth, Company Size Liquidity and Profitability which focus on Property & Real Estate sector companies.