Vol 8 No 1 (2026): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis (JKAMTB)

Articles

• The Influence of Promotion and Price on Emina Cosmetics Purchasing Decisions among Dharma Agung Indonesia College of Economics Students

  Ade Fitriah

  1-10

  • PDF

  Abstrak View: 60, PDF Download: 46

• Risk Management Analysis Based on ISO 31000:2018 in Culinary MSMEs in Bandung City (Case Study at Warung Olis)

  Hafiz Fazie Rizwandi, Muhammad Zaki Aaqila Fitriyanto, Agnelia Septia Heriyandi, Aristanti Widyaningsih

  11-22

  • PDF (English)

  Abstrak View: 40, PDF (English) Download: 38

• The Effect of Inflation and Interest Rates on Rupiah Exchange Rate Volatility in Indonesia (2023-2024)

  Nur Syarifah Rahmawati, Reyhan Dzaki Hafidz Afriza, Rita Yuniasih, Sovita Ayu Anggraini, Mohammad Dliyaul Muflihin

  23-37

  • PDF

  Abstrak View: 64, PDF Download: 41

• Improving the Performance of Digital Marketing in the Handicraft Industry Through the Implementation of Digital Marketing Strategies

  Fildzah Nurdima, Johan Hendri Prasetyo

  38-50

  • PDF (English)

  Abstrak View: 37, PDF (English) Download: 30

• Consumer Satisfaction as a Mediating Variable: The Impact of Service Quality and Consumer Perception on iPhone Purchase Decisions in Depok City

  Alloysius Pamruda Dhika Mahendra, Yohanes Ferry Cahaya, Herni Pujiati, Ilham Nawang Armanda

  51-63

  • PDF (English)

  Abstrak View: 51, PDF (English) Download: 31

• The Effectiveness of Green Marketing in Shaping Sustainable Consumer Behavior: A Critical Narrative Review

  Yunus Indra Purnama

  64-82

  • PDF (English)

  Abstrak View: 51, PDF (English) Download: 41

• The Impact of Advertising Content on Purchase Intention: The Mediating Role of Brand Awareness and Brand Image with Generation Z Moderation

  Yohanes Ferry Cahaya, Alloysius Pamurda Dhika Mahendra, Herni Pujiati, Ilham Nawang Armanda

  83-93

  • PDF (English)

  Abstrak View: 49, PDF (English) Download: 64

• Do Green Acquisitions Create Value? Evidence from US and Australian Markets

  Soegiharto Soegiharto

  94-115

  • PDF (English)

  Abstrak View: 49, PDF (English) Download: 48

• Analysis of Financial Ratios on the Profitability of Islamic Commercial Banks in Indonesia: An Empirical Study in the Post-Transition Period 2022–2024

  M Ivan Julio Subastian, Rahmat Priyanto, Uun Sunarsih

  116-126

  • PDF (English)

  Abstrak View: 39, PDF (English) Download: 34